Market Research

We need to the know the market that we need to research for. Mainly using Primary and Secondary research. We will need to collect data from a variety of difference sources, having a more focused research is time consuming and not very cost efficient the longer it takes to get the information the longer it will take to start earning money.

We will look at whether a product is a fad or a trend and find out what products might be a continuous success within the market.

Most of the research conducted will probably be online, as Brainient are an online company this seems the most logical option.

Research

http://www.wwf.org.uk/

http://www.nspcc.org.uk/

http://www.rspca.org.uk/home

These are just a few of the charities we looked at for our research. All the sites a clearly laid out with clear messages on them. They all have a distinctive logo which is easily recogniseable.

Charities

Our group decided we were going to use charities to promote Brainient. Our main charity we have chosen is The Koru Hospital Fund. Its a small charity set up by one woman. It has no advertising of any sort not even a website so thats why we thought it would be a good idea to use this charity to help promote both the charity and Brainient.

Brainient

So for E&E this year we need to pitch to Brainient to help promote their software.

These are just some of the things that Brainient offer:

• Brainient’s enhanced video advertising lets publishers and agencies place ads inside videos using a drag and drop interface
• Brainient builds tools that help agencies turn existing video ads into interactive experiences. The company helps publishers, agencies & brands generate more results through video, by making video content interactive.
• Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked.
• BrainAds = No risk, All Reward video advertising
• BrainAds is the first video retargeting platform in the world. It allows you to advertise to those who've expressed interest in your brand or products by visiting your website.
• We add a tag on your website that anonymously tracks a person's behaviour through a browser cookie. Then, whenever that person watches a video on one of our network partners, we will dynamically create a video ad for that person.
• With BrainAds, you only pay when someone clicks on your ad. To prove the effectiveness of our platform, we're giving away 50,000 views to a select number of advertisers. You should expect around 1,500 clicks to your site and conversion rates of up to 50%.
• The easiest way to add interactivity to your videos.It’s like Keynote for video interactivity.